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There's a new reigning Instagram champion. It's an egg.

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By Kalhan Rosenblatt

A new reigning champion of Instagram has dethroned reality television star and makeup mogul Kylie Jenner for the most-liked Instagram post in the platform’s history.

The new title-holder: an egg.

Over the weekend, the image of a single egg posted by an account called @world_record_egg with the display name “Egg Gang,” surpassed Jenner’s previous record of more than 18 million likes on an image she posted after the birth of her daughter Stormi.

On Sunday morning, the egg had approximately 9 million likes, according to BuzzFeed News, and within 10 hours it doubled that number, defeating Jenner’s record.

As of Monday morning, the egg photo had more than 27 million likes. The account had 2.9 million followers.

The account posted the eggcelent image on Jan. 4, with the message, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)!”

On Sunday, the eggccount posted to its Instagram story thanking supporters and calling the mega-viral response “madness.”

“It doesn’t end here though, we’re only just getting started #egggang,” the account wrote.

And despite being dethroned by a breakfast food, Jenner seemed to be having fun with the account.

She responded to the record-setting image on Sunday night, posting a video of herself cracking a look-a-like egg over hot pavement.

“Take that little egg,” Jenner captioned her post.

Over on Twitter, users marveled at the egg’s meteoric rise to fame, and, as Twitter does, hatched many new memes.

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