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The dark side of A/B testing

As product designers and marketers, we love the clarity that comes from A/B testing. We have an idea; we implement it; then, we let the customers decide whether it’s good or not by running a controlled experiment. We split the users into unbiased groups and watch one treatment overtake the …

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Blog: How punishment systems can hurt gameplay

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.   An essential element of videogames, and by extension any game, is having a win and lost state. One …

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Amritsar: India marks 100 years since massacre

Ceremonies have taken place to mark 100 years since the massacre in the Indian city of Amritsar. Hundreds of Indian civilians were shot by British troops while attending a public meeting, in defiance of a ban by colonial authorities. This week British Prime Minister Theresa May described the incident as …

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